Feature-Branching Defers Work

To quote Homer Simpson: "Did we lose a war?"

I thought we licked this problem in the aughts and early teens. Maybe it was just Seattle or maybe I'm projecting personal victories onto the industry at large.

For some reason, feature-branching is all the rage, again.

The Pernicious Racing Analogy

Ever heard one of these?

"Let's get it right this sprint."

"Let's get to the finish-line."

"It's a marathon, not a sprint."

How about it's not a race at all?