Friday, November 23, 2018
The Risk of Being Right
Every once in a while, people decide something is right.
"Right" is a very dangerous idea; among the most dangerous we've encountered. "Wrong" is great - it's saved our butts more than a few times but "right", has not done us too many favors, historically-speaking.
The more right something is imagined to be, the more people will fight to retain it past its point of usefulness. A great example of this is the replacement of the phlogiston theory with the oxidation theory of combustion.
If we had a good track record of being right when we say something is right, maybe that would be okay. Actually, it would probably be a good thing.
We've shown we don't have that ability, though. We've also shown that positioning an idea as the truth has a more-or-less-inevitable and very costly battle associated with the uninstall process.
So what we're left with is trying to find a way to position fewer ideas as right.